Small Firms With A Big Web Presence Are Booming
Attorney advertising became legal in the 1970’s, giving attorneys the opportunity to expand their practices beyond referrals. Most of the benefit went to large firms with huge advertising budgets that could plaster billboards, run full page ads and blast the airwaves with their cheesy advertisements. It made a profession already suffering from a bad reputation look even worse, and it actually made life more difficult for small firms. That’s ancient history because with organic SEO and social media, a sole practitioner working out of their garage can compete with the largest firms for clients.
Start With A Great Website
Having a website is an absolute must, even if most of your new clients are still coming through referrals. When their friend or relative gives them your name, the first thing they’ll do is look at your website. If it’s impressive, they’ll call you. If it’s not, they’ll start Googling up alternatives. What makes a website great? It’s intelligent, honest and informative – just like you. It’s important to work with a Northern Virginia web designer like Silver Line Sites that will work closely with you to develop a website that showcases the personality of your firm.
Organic SEO For Law Firms Is The Gold Standard
Pay-per-click advertising may not make sense for small law firms because ad cost-per-click is high in the law industry. Risking having to pay $200 because somebody clicks on an ad is worth thinking twice about. Paying for clicks is like buying billboards, it’s only something to consider if you’ve got money to burn. Google’s mission is to provide their customers with excellent content. To capitalize on this, all you need to do is flood the internet with useful legal information that sends people to a landing page on your site. The best way to do this are great blog posts that cover every minute detail of your area of practice. It’s not a trick – if your articles are the best ones on a subject, they’ll rank above shoddy content from large firm competitors. You’ll get the calls instead of them, and there’s nothing they can do about it. If you follow it up with a phone answered by a live person, you’ll get more cases than you’ll be able to handle. Silver Line Sites can help you get started.
How Can Small Firms Get A Large Web Presence?
There’s also social media, local guides and other avenues for creating a web presence without paid advertising. The best way to get started is to consult with a Northern Virginia website designer like Silver Line Sites that can put you on the road to success with your web presence.